Digital Marketing has changed the way brands and businesses market and connect with their consumers. Digital platforms are increasingly integrated into everyday life, making digital marketing campaigns an important part of your overall marketing strategy.

We enjoy working alongside brands to take that first step, to stretch their marketing efforts to include digital marketing methods. To establish an effective Digital Marketing Plan, while introducing automation tools to make it easier for businesses to maintain their online presence. To understand our client’s consumer base, and create a more holistic marketing strategy together.

Content marketing refers to consistent, quality content you provide to your users, to encourage sales and leads. This can be on topics surrounding your industry, but most importantly, consider topics that your targets might be interested in, or might search for online.

It doesn’t always have to be a hard-sell, angle your content towards engaging and educating your consumer, building brand awareness, recall, and most importantly, trust.

Content marketing includes videos, photos, infographics, or articles. Share your content across all your social media platforms for maximum exposure, feedback and effectiveness. Content Marketing is an ongoing practice, effective content can even be tweaked and re-marketed.

Photography, Videography & Animation

Quality imagery plays a crucial role in delivering the personality of your brand. With the sheer volume of information being shared online, visual elements increase users willingness to read content. A compelling photograph or video will always take precedence over a large body of text. Capture your consumers’ attention and elevate your brand perception through photos and videos. Imagery can also influence emotion and encourage action. An important role for photography and videography is documentation, having content from events, key business milestones or collaborations is always useful. View our photography & videography portfolio here.

Content Creation for Social Media

After the acquisition of Instagram by Facebook, both platforms have made a shift to make running and managing ad campaigns across both platforms as seamless as possible.

Facebook and Instagram are two of the most popular mobile platforms. In fact, one in five minutes on mobile is spent either on Instagram or Facebook. Campaigns that run across both Facebook and Instagram have resulted in better performance for engagements, impressions and conversions that those that just run on one platform.

We create and curate content for both platforms, having multiple uses in mind. Also not forgetting Instagram Stories and IGTV. We cater to each brand’s unique identity to appeal to the right target audience.

Aerial photography & videography

Aerial photography and videography offers stunning perspectives at various vantage points. Most effective but not limited to businesses in real estate and construction related industries, footage can also be incorporated into brand videos and content across various industries. Showcase your fleet of vehicles, or the scale of your property. Get in touch with our team of CAAS-licensed drone pilots to further discuss your requirements.

Prop styling

We source and prepare materials to be used in shoots, that will best elevate and beautify a shot. This includes all objects that you see in a photograph, table surfaces to something as small as a spoon or feather. We ensure that the arrangements in a shot work together in creating the right aesthetic and story, setting the right tone to best show off for your products and services.

Content Writing

Long-form content like eBooks, white papers and Blog entries provide a great source of information for consumers. With the right copywriting, these can also be valuable assets to assist your SEO strategy, improving your site rankings and increasing traffic. The challenge is to not only provide facts, stats and informed opinions, but to also engage and spark joy in the reader.

Infographics Research & Design

Infographics are a clear, effective and artistic way of presenting important information without losing the attention of the viewer. Allowing people to easily digest information through the use of visual data like charts. With the proper use of colour, and supporting elements, information can be transformed into memorable and persuasive graphics, valuable and share-worthy.

Email Marketing

There is a fine line between effective Electronic Direct Mailers (EDM) and Spam or Junk mail. Your email must provide value to your consumers. When done right, email marketing can be a valuable method of connecting with your consumers, likely converting subscribers to active buyers. Some methods of tracking include email open rates and click-through rates. Your Email Marketing Strategy can also be integrated with your website or landing pages to prompt for user signups and email leads, through creating multiple funnels to convert your inbound traffic.

Social Media platforms have revolutionised the way people connect with brands. It’s a place where consumers are comfortable to recommend and rave about a product they love, share their experiences, and offer valuable customer feedback.

Each Like, Share and Comment are marketing gains in their own small ways. Use social media to engage in conversation with your consumers, research and reach out to your target markets, by knowing their needs and wants, their thoughts and activities.

However, you don’t need to be everywhere online. Choose the right marketing channels for your business, to maximise your marketing efforts.

Strategy Development

Having a strategy is key to do Social Media Marketing well. Without a strategy, you don’t identify your goals, target audience or key message, it’ll be hard to achieve results (if any) on social media.

Are you on social media to promote your products, to drive traffic to your website, or to better connect and engage with your customers? We’ll ask you the tough questions, but leave the heavy lifting to us. Get in touch, and let’s work together to ensure all your social media marketing efforts are effective and worthwhile.

Community Engagement

Social media is as much about engagement as it is about sharing content. Most importantly, Facebook or Instagram have become the first places people go for customer support. Answering complaints and enquiries on social media increases customer advocacy and reduces churn. Social media experiences are both public, and easy to share. This creates a compounding impact on positive experiences, compared to an email exchange or phone call. 

Managing all these can be a daunting task for Marketing Managers or Small Business Owners. Think of us as an extension of your core team, freeing up time so you can focus on the bigger picture.

Branding was defined as just a name, slogan, or symbol that distinguishes your company, product or service from another. In our digital world today, branding is more complex and even more important. In essence, branding is a problem-solver. Think of branding as though your company or organization were a living person.

Branding identifies your business’ tone of voice, emotionally connects your targets with your brand and most importantly, create user loyalty. A viewer quickly forms an opinion based on what they’ve seen, so it pays to influence that opinion with a smart design.

Consistent design helps to establish your company name and communicates your message most effectively for the precise market you’re trying to reach.

Website design

Consumers expect companies to have an online presence, this includes having a website. Your website is a online representation of what your company stands for, and to showcase the value you provide to consumers - 24 hours a day, 7 days a week. 

With that being said, good web design can be the one thing that pushes you above, or pulls you down below your competition. Design can influence how many site visitors stay on your site, or even how many visitors convert to become your customers.

The price of having a well-designed and functional website is much lower than the price of getting left behind. You already have great value, let us help you show it off.

Graphic design

Working with a professional means getting it right the first time. Our professional graphic designers understand that good design is built to last. From traditional media like flyers & brochures to online collaterals & infographics, let us help you make a seamless lasting impression.