A Treehouse Studio
A Treehouse Studio
Photography | Videography | Social Media Marketing & Content Creation
 

Client

Holiday Inn Express Singapore Katong (IHG)

ROLE

Monthly Instagram Curation / Content Creation / Videos Monthly ad campaigns

Holiday Inn Express – a Smart way to travel

As part of the InterContinental Hotels Group (IHG), Holiday Inn Express Singapore Katong offers complimentary daily breakfast buffet, WIFI and room amenities, perfect for the savvy traveller. 

We simply took the best that HIEX Katong had to offer, highlighted it through consistent imagery. While keeping to brand guidelines, maintaining a clean look and feel - without forgetting to have some fun with it. Staying engaged with Holiday Inn Express guests on both Instagram and Facebook.

 
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Unique Content Creation

Holiday Inn Express Katong’s feed was initially made up of shared assets across all IHG Holiday Inn Express properties worldwide. Our goal was to differentiate the Katong property with unique content created specially for Holiday Inn Express Katong. This resulted in the mix of photography and moving images (GIFs) to showcase its location diverse neighbourhood, reliable services and amenities, and the perks of staying at an IHG property when travelling.

 
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